The Big 12 is considering a private equity investment, something that has never been considered in the history of college athletics.
The conference is currently in discussions with a Luxemborg based equity firm CVC that could give the conference anywhere between $800 million to $1 billion in exchange for anywhere between 15 to 20 percent stake of the league with a portion of the money to the conference’s 16 teams.
The Big 12 currently earns about $31.7 million from media deals with Fox and ESPN that is set to expire in 2031. If a deal were to go through with CVC, the league would earning almost as much revenue as the Big 10 currently earns.
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