“Sorry Not Sorry”, the new video from GEMINI SYNDROME, can be seen below. The song is taken from the band’s latest album, “Memento Mori”, which was released last August via Another Century. The alternative hard rock outfit continues to push the envelope both musically and thematically on the record, which is the follow-up to their 2013 debut, “Lux”. “Memento Mori”, which was produced by the legendary father/son duo of Kane and Kevin Churko, is a direct successor to “Lux” in a three-part trilogy; with the latter being a representation of birth, and the former acting a reminder of life.
Says GEMINI SYNDROME: “Our brand-new music video for ‘Sorry Not Sorry’ tells the story about a husband and wife who have lost themselves in vanity and greed. The woman injects herself with large painful needles and cuts her face, while the man chops up a briefcase full of cash and snorts it like drugs. As the wife sits down with her husband at the dinner table, she looks cartoonish, while the husband is sweating over a large mirrored plate of money. Things then really start to take a turn for the worse for them both and you gotta watch to find out their fate.
“The song itself shines a light on the collective mental illness that our society seems to be infected with. Now more than ever, it’s so easy to lose ourselves in a false virtual reality that glorifies materialism and self-seeking satisfaction. We’ve become ironic memes of ourselves, social zombies lost in our devices, where tangible human interaction has become unnecessary and burdensome. We’re desensitized from only seeing others and ourselves through self-imposed filters. It’s time to wake up from the spell and look ourselves, and each other, in the eye.”
GEMINI SYNDROME is currently taking part in the “Half God, Half Devil” tour with IN THIS MOMENT, MOTIONLESS IN WHITE and AVATAR.