The official video for the song “One By One” from AS LIONS, the British rock outfit fronted by Austin Dickinson — the son of IRON MAIDEN singer Bruce Dickinson — can be seen below. The track is taken from the band’s debut full-length album, “Selfish Age”, which was released on January 20 via Better Noise Records.

Filmed underground in Manchester, and with the metal five-piece’s rip-roaring performance at its heart, the video’s narrative conveys the themes of metamorphous, shedding your skin and ultimately embracing who you really are.

“One By One” comes ahead of AS LIONS‘ London headline show at the Boston Arms Music Rooms on March 22, with support coming from BRUTAI and SHADOWS INTO LIGHT. This special date in the capital serves as the perfect warm-up for their upcoming string of U.S. shows across April and May with the likes of SHINEDOWN, NOTHING MORE, I PREVAIL and P.O.D.

AS LIONS is also confirmed for its first U.K. festival appearance of the year at Bristol’s Fat Lip Festival in July with YOUNG GUNS. The band will also be playing a number of European and U.S. festivals, including Rock Am Ring, Rock Im Park, Graspop Metal Meeting, Rock On The Range and Northern Invasion.

“Selfish Age” is the follow-up to AS LIONS‘ debut EP, “Aftermath”, released last year. Helmed by award-winning producer David Bendeth (OF MICE & MEN, PARAMORE, BRING ME THE HORIZON) and Kane Churko (FIVE FINGER DEATH PUNCH, DISTURBED, IN THIS MOMENT), “Selfish Age” is an illustration of the band’s mission to create “the biggest, baddest hard rock we could, and on an almost cinematic scale.” The album’s 11 dynamic tracks are a study in contrasts, with the epic and evocative “Aftermath”, the crushing “Deathless”, which targets the Internet culture’s obsession with image, “Bury My Dead”, a hard-hitting personal statement complemented by stately piano tinklings, and the electro-tinged title track, “Selfish Age”.

Comprised of Dickinson, guitarist and keyboardist Conor O’Keefe, guitarist Will Homer, bassist Stefan Whiting and drummer Dave Fee, AS LIONS are the evolution of British rock.

“Selfish Age” track listing:

01. Aftermath
02. The Suffering
03. Bury My Dead
04. Deathless
05. Selfish Age
06. White Flags
07. Pieces
08. World On Fire
09. One By One
10. The Fall
11. The Great Escape

AS LIONS was formed after the breakup of Austin‘s previous band, RISE TO REMAIN, which released one album, “City Of Vultures”, in 2011.